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THE PROMENADE

MAKING THE MOST OF OUR ASSETS

THE QUESTION

The NDP supports development of the promenade but what kinds of development would have your support?

CURRENT POLICY WORDING

BR1. SEAFRONT RECREATION

Proposals that would meet an evidenced community need for better recreational facilities or would make sustainable use of the promenade for public recreation by:

  • Enhancing the public realm;
  • Improving existing community and/or visitor facilities;
  • Providing appropriate types of community and/or visitor facilities, or
  • Providing high quality and sensitively located food and drink outlets

will be supported provided this would not create or exacerbate conflict with other activities, including beach related activities. Proposals that would accord with the above criteria and would be located within the areas defined on the Proposals Map as ‘focal points for seafront recreation’ will be permitted provided there is no conflict with the most up- to-date local strategic policy for safeguarding identified areas of urban greenspace.

Development that would have a detrimental effect upon the character or coastal defence function of the promenade, will not be permitted.

Development which would adversely affect the integrity of internationally important nature conservation sites will only be permitted exceptionally in accordance with Policy NC1.

OBJECTIVE 4 WORDING

NDP Objective 4

To more fully realise the potential of the promenade as an accessible leisure and tourism destination with an appropriate range of facilities for residents and visitors.

OBJECTIVE 9 WORDING

NDP Objective 9

To improve pedestrian links between the town centre, the promenade and the railway stations to meet the needs and expectations of residents and visitors.

INTRODUCTION

The original draft of Policy BR1 attracted a range of opinion in the pre-examination and pre-submission consultations for the 2015-2020 NDP.

The examiner noted:

6.122 The responses to the Regulation 16 Publicity and views submitted during the preparation of the Plan indicate a divergence of views regarding the future of the Promenade. Some people are in favour of exploiting the potential for more tourist related development while others would like to maintain the present level of activity.

6.123 Objections to the policy principally concern whether further tourist related development would destroy the uniqueness of the Hoylake seafront, create conflict with other activities, including beach related activities such as bird watching, and/or have an adverse impact on the nature conservation value of adjacent areas. For example it is suggested that the Promenade should be maintained as a place for quiet relaxation with tourism facilities focused on other centres such as West Kirby and New Brighton. Another suggestion is that further research should be undertaken in order to establish the demand for additional facilities and appropriate levels of future use.

As a result of these comments and the examiners’ suggested changes, the current policy BR1 was redrafted and is now part of the NDP. The NDP therefore supports development on the promenade subject to conditions.

Nevetheless it is worth considering these observations more carefully and exploring what possible options there are for specific development on the promenade.

NEXT STEPS

In order to further develop Policy BR1 in the next iteration of the NDP in 2020 we will need to:

  1. Consult widely on what kinds of development the community would like to see should opportunities arise in this area.
  2. Consider whether there are ways in which the town centre and the promenade could be better linked, either physically or thematically.
  3. Consider the impact of of increased footfall on the promenade on residential amenity, the environment, wildlife, peaceful enjoyment of the promenade and the local economy, and how a suitable balance of sometimes competing interests can be maintained.
  4. Explore support for specific proposals such as a café, open air food and drink area, limited seafront retail, artists and makers beachfront ‘units’ or outdoor gym area.
YOUR FEEDBACK

YOUR FEEDBACK

ACTIVITY ON THE PROMENADE
This information helps us to assess whether the range of responses we receive are reflective of the wider demographic make up of Hoylake.
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